Our mission was to raise awareness about the impact of increasingly severe weather and the need to invest in climate resilience. And where better to do that then at a festival full of celebrities and CEO’s who have the means to make a difference?
Our campaign, “this is not a drill” provided a sense or urgency for leaders at the festival to not just contemplate, but act. Meanwhile, our visuals used the Allstate color palette to create bright and bold gradients inspired by weather maps with isobars.
We re-thought our entire footprint, incorporating an EV in place of our typical juice truck, plantable dinner invitations, and digital billboards in place of printed material.
